Jan Ahlgren, founder, was born in Sweden to an American mother and a Swedish father. Over a decade ago, he left his small hometown to move to Paris and began a nomadic period, traveling throughout Europe and working in the fashion industry. Three years ago, Jan relocated to New York, where he fell in love with the city and a girl, now his wife and Vilhelm partner.

While designing handbags in New York, Jan sought out the immense talents of Jerome Epinette, a master perfumer.

Jan was inspired by the old practice of glove makers of imbuing leather with scent, and enlisted Jerome to craft such a scent. After this propitious first collaboration, Jan couldn’t think of anything else. He was captivated by the power of scent to elicit, capture and convey emotion. Marrying his love of design with his ever-growing passion for scent, Vilhelm Parfumerie was born.

I was overcome by their power to capture,
convey and elicit emotions

Vilhelm Parfumerie is a niche fragrance house headquartered in New York. Founder Jan Ahlgren was introduced to the enchanting world of scents when, while designing handbags, he sought out the supreme talents of Jerome Epinette to develop a custom scent to permeate the leather. This first collaboration quickly morphed into a beautiful partnership and Jan’s singular focus.